Dell names iris to drive retail push

AFAQS   ONLINE   IRIS

India - The London-based independent creative agency, iris, has bagged the account of computer vendor Dell to handle all of its retail and marketing activation business.

The win will see the agency launch a number of projects for the brand in the coming months including the launch nationwide integrated campaigns to drive footfall to Dell stores across the country and encourage in-store product interaction, as well as drive conversion to purchase.

Dell also plans to undertake brand activation strategies mainly in the Tier II and Tier III cities in India. The upcoming activity will target about 500 cities in the country, where the company will train the retailers on Dell's portfolio and also look at giving consumers access to Dell's products.

Earlier this month, iris was appointed by Centum Learning, a Bharti Associate company, to launch a communications campaign for its new centre, Centum U - Institute of Management and Creative Studies, featuring ATL, BTL and digital activities.

iris has grown by more than 200 per cent in the past six months in India. The agency works with a number of global and local clients including Sony Ericsson, Microsoft, adidas TaylorMade, Shell, MTS and Alpha G.

Launched in London in 1999, iris has more than 750 employees working across 22 offices in 15 countries.

Afaqs.com