iris drinks to Johnnie Walker biz

IRIS CAMPAIGN NEW BUSINESS

• iris appointed to run brand campaign for Johnnie WalkerWin
  
• Follows competitive pitch
• Campaign goes live in September
  

Singapore - Moët Hennessy Diageo Singapore has appointed iris to launch an integrated experiential and digital brand campaign for its Johnnie Walker Black Label brand in Singapore, following a competitive pitch.

The campaign, which will go live in September, will centre on a series of one-off parties aiming to bring the style and sophistication of the jet-set Formula One lifestyle to venues around the city.

It will use the global Johnnie Walker F1 assets to bring the cool of Tokyo, the glamour of Monaco and the excitement of Brazil to Singapore for one night. At least four events will be held both in existing Johnnie Walker partner venues as well as other locations.

Luke Nathans, managing director for experiential at irisnation in APAC, said: "Johnnie Walker is a sleeping giant in the Singapore market - a brand of superb pedigree and quality that is found at the best events all around the globe. We are overjoyed that Moët Hennessy Diageo Singapore has chosen iris to create an experiential platform for the brand and we look forward to an exciting future together."

iris Singapore works with a number of global blue-chip brands including Tiger Beer, Heineken, Sony Ericsson and Red Bull. The first Johnnie Walker Jetblack event will be held at the St James Powerstation on September 10.

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