Toshiba's high-end transformation
Malaysia - To showcase its latest collection of audio-visual and household appliances, Toshiba kicked-off its annual convention at The Royale Chulan on July 22, in which Asatsu-DK was tasked with all creative duties surrounding the event.
Themed Toshiba Transforms Your Life, this year's exhibition was aimed at targeting dealers and selected guests in an effort to connect its higher-end products with its elite client segments. Asatsu-DK's core duties on the event covered its entire set-up right from design to exclusive invitations as well as product arrangement and internal layout.
At the gala affair, the electronics brand brought to display, its newest Regza LCD TV series including its ZV range, several new-edition DVD players, refrigerators such as the Glass Door Collection and Curve Series, various hi-tech washing machine variants, the SSD (Super Silent Drive) Inverter range of products as well as a number of smart small home appliances and devices.
According to a spokesperson from the creative agency, planning and conceptualization of ideas surrounding the convention took about a month before the entire work was completed.
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