20Twenty scores 3 new accounts
- 20Twenty wins 3 new accounts
- Noise Singapore 2011, NEA tender
- New Zealand Natural's 10th anniversary campaign
Singapore - 20Twenty has won three new accounts: the tender for Noise Singapore 2011, NEA's Keep Singapore Clean account and New Zealand Natural's 10th anniversary celebrations.
This is 20Twenty's third appointment for the Noise Singapore account by the National Arts Council, following an open tender made by the NAC for the youth arts council earlier in May this year.
"For the past two installments, we've managed to increase, year-on-year, the number of participants and the number of works submitted. Noise's brand presence has also increased significantly, especially online, in forums and blogs, adding to the awareness of the festival amongst the youth. This year's campaign will continue to employ a mix of guerrilla communication tactics, and mainstream and online media engagement. It will begin on 2 Aug with an open call for submissions," says director, 20Twenty, Glenn Lim (pictured).
The agency was awarded the Noise tender in 2010, 2009 and 2008. Last year, the agency employed a large component of guerilla and online marketing to promote the festival.
It also won the Keep Singapore Beautiful tender by the National Environment Agency which was put out earlier in June this year. The pitch was made in partnership with Oculus Design, which will be handling the logo and visuals for the movement. 20twenty will be providing a community engagement strategy and a year-long communications plan with the aim of increasing community involvement in sustaining the environment.
For the New Zealand Natural account, it is in charge of rolling out the campaign for its 10th anniversary celebrations. The campaign will play up the brand's use of ‘real' ingredients used in its products.
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