Maxis multiplies with Home Services debut

MAXIS     PRODUCT LAUNCH       MARKETING

Malaysia - Maxis has launched the first multiple-play service in the country with its Maxis Home Services, expanding it's offerings to customers across multiple platforms.

The multiple-play service offers users the freedom to choose the content and services as well as format of choice such as computers, tablets or mobile phones at a time and place convenient to them.

In December of last year, leveraging on the Government's National Broadband Initiative (NBI), the telecommunications player signed an agreement with TM for their HSBB Access service.

"With that, we are able to expand our broadband footprint and fast track our delivery of Maxis Home Services,” said Sandip Das, chief executive officer for Maxis.

Customers in fibre connected areas, including those built by TM and Maxis' own Fibre-to-the-home (FFTH) built out areas, will be able to benefit from the services, which bundles many existing services and complements the multitude of services made possible with fibre technology.

The current service provided is only the first phase for the telecommunications company.

Quarter three of the year will see customers enjoy the full suit of services which encompasses wide selection of music repertoire, latest updates through social networking and video games.

Awareness campaigns will be conducted by Maxis which includes direct marketing to households and business within the coverage area.

Customers within the service area are encouraged to visit the nearest Maxis Centre, Maxis exclusive partners or select dealers to learn more.

The Maxis website will also be utilized to heighten awareness and provide more information for interested customers.

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