Reebonz ties up with men's fashion
- Reebonz launches men's category
- Is a regional online shopping portal featuring premier brands
Malaysia – Reebonz, a regional online shopping destination featuring premier brands and private sales, has expanded into men's fashion with print, online, and media relation initiatives launching locally to promote the move.
Reebonz (pronounced ribbons) now includes fashion brands such as Paul Smith, Gucci, Fred Perry.
Reebonz Men is available in regional markets such as Singapore, Malaysia, Indonesia, Hong Kong, South Korea and Australia.
"The introduction of Reebonz Men will complement our existing online branded lifestyle service, where great fashion bargains are just one click away. We expect to see our percentage of male members increase beyond the present 20% ratio as style conscious guys across Asia become as savvy as females in netting great online deals through Reebonz," Samuel Lim founder and CEO of Reebonz said.
The Reebonz concept involves short-duration, online private sales events which are only open to registered members - registration is free but the user has to be invited by an existing member.
Chaplin PR is the PR agency of record.
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