ESPNEWS hits Malaysia

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• ESPN Star Sports launches ESPNEWS on Astro
• Profitable Group is official presenting partner
• 24-hour channel, updated 6 times a day, 20 minute segments
  
• Aired in English with BM and Cantonese to follow

Malaysia – ESPN Star Sports (ESS) has officially rolled out its ESPNEWS sports platform in Malaysia on Astro with Profitable Group signed on as presenting partner.

The 24-hour sports channel is updated six times daily and is aired on Astro channel 818 in multiple 20-minute segments throughout the day.

"This initiative is very much in line with our marketing goals and plans for 2010 since ESPNEWS caters to local sports fans across all ages while demonstrating our passion and commitment towards serving our audiences according to their specific needs," Adam Zecha, executive VP, head of sales, ESPN Star Sports told A+M.

It is currently only available in English but will be presented in Bahasa Malaysia and Cantonese at a later date. 

"Commanding at least 54% of Astro's overall viewership numbers, ESPNEWS will be accessible to over 1.5 million viewers nationwide. It could not have launched at a better time with the football season kicking-off soon," Lee Choong Khay, head of sports business, Astro, said.

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