Brands make Pavilion Pit Stop

PAVILION   SPONSORSHIP   MAS   F1   SAATCHI LAB   CAMPAIGN

• Pavilion Pit Stop sponsors
• MasterCard, MAS, G.H Mumm, Lotus Racing, and SIC
• Fits MAS current marketing strategy involving F1, fashion, and lifestyle

Malaysia – MasterCard, Malaysia Airlines (MAS), Champagne G.H Mumm, Lotus Racing, and Sepang International Circuit have signed on as sponsors for this year's Pavilion Pit Stop.

The annual event is held in conjunction with the Petronas Malaysian F1 Grand Prix, and is used by Pavilion to highlight the relevant promotional activities done by retails brands at the mall.

It runs from 30 March to 4 April 2010.

This is the second consecutive year that MAS has got involved in the Pavilion Pit Stop which is part of the airline's strategy to associate the brand with properties like F1 and fashion.

"MAS is taking a new direction where we will be associating more with international events like the F1 as well as more fashion and lifestyle events such as the Pavilion Pit Stop. We are therefore very happy to support Pavilion Pit Stop festival where F1, fashion and lifestyle all comes together as a celebration," David Raj, head of marketing, Malaysia, ASEAN, for MAS said.

Shoppers who produce MAS e-tickets purchased with MasterCard from 1 March 2010 onwards at a redemption booth in Pavilion can redeem it for concert tickets to watch Wyclef Jean and Fatboy Slim at the Sepang International Circuit.

MAS is giving away 30 VIP F1 concert tickets.

While other sponsors like Lotus Racing said shoppers who pend RM300 from now till 29 March at Pavilion can win a chance to meet and have tea with its drivers. The winner also has the option to win two Grand stand tickets and two pairs of pit tour passes for the Lotus Racing team garage instead.

The Pavilion Pit Stop is advertising across major dailies and the creative agency is Saatchi Lab.

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