Petronas ups F1 presence with ESS deal

ESPN STAR SPORTS     PETRONAS    F1 GRAND PRIX     G2PR    PUBLIC RELATIONS

• Petronas partners with ESS to support 2010 F1 season
• ESS to provide live broadcast of all 19 races through multiple platforms
• Petronas is a partner of the Mercedes GP Petronas F1 team

Malaysia - Petronas has increased its stake in the sport of Formula One by entering into a partnership with ESPN Star Sports (ESS) to support the broadcast of the new Formula One season.

The F1 season begins this weekend in Bahrain.

"In line with our marketing strategies for 2010, this tie-up is the perfect platform for our brand to further expand the business locally and especially on a global level whilst exhibiting our passion and interest towards world-class motorsports which matches that of our partner, ESS," Anita Azrina Abd Aziz (pictured), general manager for Petronas Motorsports, said.

ESS will provide extensive live coverage of the upcoming F1 season's 19 races across its television, online and mobile platforms. ESPN HD will also cover the races.

Petronas is the title sponsor of the Mercedes GP Petronas F1 team.

_________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.