Coremetrics boosts search marketing

DIGITAL   COREMETRICS   SEARCH

Hong Kong - Digital marketing group Coremetrics has enhanced its search recommendation engine to help businesses deliver a personalised customer experience across all touchpoints.

With the upgrade, Coremetrics Intelligent Offer can track customers' browsing behaviour over the long term and compile individual experience profiles instead of basket analysis.

To further drive sales and yield a more satisfying customer experience, the customer profiles are hooked with search results in real-time. The upgraded recommendation engine can learn from visitor behaviours and instantly offers the most relevant products for a search query.

A number of global brands are using Coremetrics for their retail websites, including L'OCCITANE, Cathay Pacific and See's Chocolate, and all of them will receive these upgraded features upon release.

A spokesperson from Coremetrics said many of its clients have maxed out the performance of their paid search programmes and the latest release of Coremetrics Intelligent Offer will help them increase conversions of paid search traffic.

With the enhanced recommendation engine, Coremetrics expects to see an increase in site conversation from visitors landing on a site from paid or natural search, as well as from visitors using the on-site search tool.

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