VIDEO: Grey readies for Year of the Tiger
Published: Feb 19, 2010
VIDEO - Nirvik Singh, chairman & CEO for Grey Group Asia Pacific, says one big learning that came out of the financial crisis was clients are now seeking more integrated communications.
He explains integration is not a buzzword at Grey Group.
The advertising, activation, CRM and digital units practice integration seamlessly, he adds.
The big difference Singh observes is the sentiment has changed a lot. A year on since the downturn, is the worst over yet?
Click image to watch video
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