Cheil expands its footprint across China
Published: Feb 09, 2010
Beijing - Samsung's official worldwide agency partner Cheil Worldwide, has expanded its footprint in China, launching an office in Beijing.
The Beijing office, the largest of Cheil Worldwide’s existing four offices in China, will be managed by Yongsuk Kim, president & head of regional China headquarters.
Cheil Worldwide acts as the worldwide agency-of-record for the Samsung Group and its affiliates, such as Samsung Electronics, Samsung Construction and Trade, Samsung Fire and Samsung Life.
Within Cheil Worldwide's portfolio of acquired companies are Beattie McGuiness Bungay London, Open Tide China and The Barbarian Group in New York.
Cheil Worldwide is seeking to become one of the top 10 agencies in the world this year.
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