Revive rehydrates with Facebook

SOCIAL NETWORK   FACEBOOK   CONTEST   CAMPAIGN 

• Revive Isotonic taps on Facebook
  
• Competition attracts 32,000 fans
  

Malaysia – Revive Isotonic has tapped on Facebook to help grow the brand's position in the energy drink market.

Permanis Sandilands, the manufacturers and distributors of Revive, used a Facebook competition to engage further with its youth target audience. Participants were asked to upload their most "revved-up" photos or videos and secure votes to be one of the RM1, 000 weekly prize winners or the RM5, 000 Grand Prize winner. 

"This is firstly a strategic move to venture into online and new media. As evident as it is, Facebook is one of the biggest social media networks of this day and age. The brand proposition of Revive is adding fun to your everyday life," Hemalatha Ragavan, group marketing manager of Permanis said.

The contest ran from 14 December 2009 to 1 February 2010 with over 32, 000 Facebook fans.

"Based on the campaign's success, the brand would continue to utilise a mix of old and new media to drive future promotions as well as firmly cement Revive's position as one of the leading isotonic drinks in the country," Ragavan said.

The campaign ended on Friday night with an event at Euphoria night club where Yap Wei Xiong (pictured) received his RM5, 000 grand prize.

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