The best ad on 8TV
Published: Feb 08, 2010
- 8TV celebrates 6th anniversary, runs best commercial contest
- Cerebos TVC for Brand's wins
- TVC was produced by Shiroku
Malaysia - As 8TV celebrated its 6th anniversary last weekend at a party with clients and agencies, a TVC for Cerebos Malaysia was named the best commercial shown on the station.
The commercial titled "Juara" is a 30 second spot created by Shiroku and was declared the winner of the "What's your favourite 8TV commercial?" contest through public voting on 8TV websites.
"Juara" was part of a larger Cerebos campaign called "Generasi Hebat" fronted by the reality TV talents of Hafiz, Choo Hou Ren, Akim, Aril, and Black. "Generasi Hebat" was developed for Brand's and uses music and pop culture in an attempt to reach out to local consumers.
Shiroku's work for the campaign includes a full length music video with the footage also making it to the winning TVC.
"We had five great artists to work with, the Brand's folks and the record label, Monkeybones, were very open minded towards our concept. It's a great honour, especially coming from the public. After all, they're the audience," Shiroku's Jay Sheldon, who directed the music video and the TVCs, said.
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