Sunway Lagoon hands TV biz to Shiroku

SUNWAY LAGOON   SHIROKU   BUSINESS WIN   PRODUCTION   COMMERCIAL 

• Sunway Lagoon hands TV commercial business to Shiroku
  
• Won following a pitch
  

Malaysia – Sunway Lagoon has awarded Shiroku its TV commercial business for 2010.

The production and interactive web application house, Shiroku won the account following a pitch called back in December 2009.

The winning commercial idea was pitched by the agency's creative director, Peter Chin (pictured) and his team. Chin was formerly the group creative director at Media Prima Berhad where he handled its four main TV station brands for six years.

At Shiroku, Chin's role is focused on TV and online platforms.

"This is quite a milestone for Shiroku as this project allows us opportunities to shoot the action and excitement of Sunway Lagoon's theme parks in a daring direction," he said.

Casting for the first commercial is expected to start in the first week of February.

_________________________________________________________________________________________

More quality Lighthouse titles 

Managing people? For HR and leadership strategy, Human Resources has it covered. 

Want to get on the right side of the procurement department? 
Direct them to Procurement Asia.