Epsilon wins new digital marketing clients
Published: Jan 15, 2010
Taiwan – Marketing service group Epsilon International has signed major new clients in Taiwan as marketers catch on with one-to-one promotional email.
The new clients include MiTAC, one of the largest electronics manufacturers in Taiwan, CIGNA Taiwan, a global health service company focused on life insurance, 9 in the box, an e-tailer of international luxury fashion goods, and Hachette Filipacchi Media Taiwan, publisher of magazine such as Elle and BMW Magazine.
Epsilon will be designing and executing targeted promotional email solutions for its new clients. By one-to-one contact, the brands hope to engage customers and enhance effectiveness of email marketing.
“Providing relevant, personalized content for our subscribers is critical to keeping our readership engaged,” said Shelley Bearse, CIO for Greater China and Japan, Hachette Filipacchi Media.
Adrian Hoon (pictured), vice president, Asia at Epsilon International said email marketing practices in Taiwan are quickly catching up with the country’s savvy online population and high Internet penetration rate of 66%, the third highest in Asia.
“Marketers in Taiwan are advancing beyond the ‘batch-and blast’ approach and demanding customer-oriented metrics around programme engagement activity that simply can’t be achieved by local providers or in-house email systems,” Hoon said.
“This demonstrates a notable move from one-to-many to one-to-one email approach to target the right customer, at the right time with the right message.”
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