DSG hands PetPet diapers to Grey
Published: Jan 11, 2010
GREY ADVERTISING DIAPERS
- DSG appoints Grey KL as strategic communications partner
- Handles PetPet baby diapers brand as well as adult diaper products
- DSG is a baby and adult diaper company HQ in Bangkok
Malaysia - Disposable Soft Goods (DSG) has hired Grey KL to strategise brand growth for its PetPet baby diapers and adult diaper products.
DSG is a baby and adult diaper company headquartered in Bangkok but with major operations in Malaysia, Singapore and Indonesia.
"We are embarking on a journey of expansion and growth and a critical success factor is having the right partner with a restless desire, insightful understanding of the market and the business, and deep commitment and resources to achieve our business goals," Foo Eng Chuan, COO for SE Asia for DSG, said.
Grey KL will work on strategic development of advertising and communications strategies, creative development and production covering TVC, radio, print ads, billboards as well as point-of-sale materials.
"We're looking forward to support DSG to accelerate brand growth in Malaysia especially with Grey Group's holistic expertise and vast knowledge in the FMCG industry,"Nicky Lim, CEO for Grey Group KL, said.
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