Chui Sui Central: PR's new cool
Published: Dec 18, 2009
CHUI SUI CENTRAL PR HUNGRY LIKE...
Blog - If you believe what the PR blogosphere is saying, there’s an exodus away from classic public relations agencies into ‘cooler’ realms. Jeremy Woolf, Text 100's social media lead, points the finger firmly at social media.Young, impressionable PR folks are being turned off by the ‘old school’ world of PR. Perhaps the thought of spending formative days compiling activity reports and cutting and pasting media coverage into lengthy Word documents doesn’t have the same ‘zing’.
For the full article visit Pitch HK.
Text 100 Related Stories:
- ING courts badminton fans
- Text 100 bags PR duties for Yahoo!7
- Six social media marketing trends to watch
- Text 100 shuffles APAC management
- BMW hands PR keys to Text 100
- PRCA stands firm in accreditation row
- Text 100's Lian lands official social media title
- Do clouds really have silver linings?
- Who's afraid of social media?
- Text 100 bags IntraLinks pitch
- Text 100 bags NetApp
- Text 100 lands more China digital work
- Bloggers protest : Don't spam us
- Hungry like the Woolfe: This Aint Yo’ Daddy’s Crisis Communications
- Ovi Store can't escape App association
- Hungry like the Woolf: It aint yo' daddy's crisis communications
- Text 100 enhances offerings
- Hungry like the Woolf: Torn between PR and advertising?
- Text 100 to spruik Epsilon in APAC
- PR gets the jump on advertising's effectiveness - Research MMHK March