Glodow Nead opens Asia office, appoints Yeo

PUBLIC RELATIONS   ASIA EXPANSION   SENIOR APPOINTMENT

• Glodow Nead expands into Asia
• Opens office in Singapore
• Appoints Yeo as director of Asian markets

Asia - Glodow Nead Communications, a U.S public relations agency headquartered in San Francisco, has appointed the former Asia Pacific director of corporate communications for Starwood Hotels & Resorts, Yeo Hwee Peng, to the new position of director of Asian markets.

Yeo will head Glodow Nead's first international office in Asia and will divide her time between the agency's San Francisco and Singapore offices.

According to a statement from Glodow Nead Asia, it's focus is three-fold: to assist U.S. clients to establish a presence in Asia; to assist Asian clients to establish a presence in North America; and to assist Asia-based clients, including Asian divisions of U.S.-based companies, to establish and bolster their presence within Asia. 

"Hwee Peng has established an exemplary reputation over the past 12 years as one of the top PR professionals in the Asia Pacific region," said John Glodow, agency principal.  "She is revered among her peers, treasured by her clients, and highly respected by her wide network of contacts in the media. We are extremely fortunate to have secured her services as we expand our client base and outreach throughout Asia."

"As home to the fastest growing markets in the world, it is clear that Asia is the place to be right now," noted Jeff Nead, agency principal.  "The challenge is bridging the cultural gap and being assured that your efforts are well directed. We now offer that capability as a one-stop service, both to U.S.-based clients wishing to penetrate Asian markets and to Asia-based clients seeking to establish awareness in North America."

During her 10-year tenure with Starwood Hotels & Resorts, Yeo engineered strategically targeted media campaigns throughout Asia Pacific, including China, India, Japan, Hong Kong, Singapore, Vietnam, Thailand and South Korea. 

"While a key component of my new duties is to manage PR in Asia for our U.S. clients, I am also very excited about exposing Asia-based companies to Western markets," said Yeo.  "As Asian companies are getting support from their local governments to expand and grow their businesses overseas, the U.S. and Canada are prime targets for expansion.  Glodow Nead Asia can play an important role in guiding Asian brands to effectively establishing themselves in North America." 

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