Research: Bridging the digital divide

Hong Kong - Despite some early challenges, the traditional media industry has now turned the corner and is well and truly on course to dominate the digital media market.

Media companies are today launching events using their traditional media and supplementing them through new media activities.

The new digital media are undermining the traditional media's privileges and their grip on their monopolies. They are now all jockeying for a position in the new internet economy.

However the traditional media companies now have a new challenge to face as the economic downturn impacts upon advertising spend. A new report describes and analyses the effect that digital media and convergence is having on the media industry.

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