Mudra West wins Lonely Planet launch brief
Published: Dec 04, 2009
India - Within a fortnight of winning the creative duties for Filmfare, Mudra West has won the creative duties for the Lonely Planet Magazine in India.
The agency is all set to help the Worldwide Media Group launch the monthly travel magazine in the country.
Commenting on the win, Arijit Ray, executive vice-president and head of Mudra West, said Lonely Planet is one of the most highly regarded brands in the travel space. We are looking forward to launching the brand's magazine offering in the country. We will work closely with the brand team to create a distinctive communication plan for the magazine."
Debolin Sen, brand publisher, Lonely Planet Magazine India, said: "We appreciate Mudra's understanding of the brand essence. We look forward to work as a team with Mudra West. Our priority will be to ensure a fantastic launch in the first quarter of 2010."
Winning the creative duty for Lonely Planet, which is famous all over the world for its travel guides, has been a great achievement for the agency. After the UK and Brazil, the brand is launching its magazine here in India. The magazine aims at guiding the Indian travellers and enabling them to connect with the rest of the world. It will have interesting details about destinations in both India and abroad and practical and handy tips on travel.
For Mudra West, big business wins and successful campaigns have marked the year. Inorbit Malls, World Gold Council, Femina and Filmfare are among its key wins this year. Lonely Planet magazine is Mudra West's third win from the Worldwide Media Group stable. It already handles Femina and Filmfare.
Some major campaigns executed by Mudra West this year include the campaigns for Big Bazaar, Economic Times and Lavasa.