Ryan Giggs in CYMA marketing assist

• CYMA launching regional campaign featuring Ryan Giggs in 2010
• Runs across Malaysia, Singapore, Thailand, and Greater China
• Bates 141 Hong Kong created campaign
• Total Sports Asia brokered the arrangement
  

Malaysia - CYMA watches is launching a regional campaign across Malaysia, Singapore, Thailand, and Greater China featuring footballer Ryan Giggs.

The campaign is being created by Bates 141 Hong Kong and will see the Manchester United legend endorsing the Swiss luxury watch brand.

Total Sports Asia (TSA) brokered the arrangement.

"Ryan Giggs provides a perfect match for CYMA Watches," James Law, GM of City Chain, said.

"With his role model attitude towards loyalty, fair play and discipline as well as excellent match play he showcases CYMA's brand values built upon a passion for impeccable craftsmanship and dedication to Swiss watchmaking tradition," he said.

TSA's VP sales and business developemnt, James White said the deal shows how the company's relationships and knowledge of the market can be "integral to brands across Asia."

TSA represents sports federations and rights holders including the US Open Tennis Championship, Badminton World Federation, Manchester United, and Real Madrid.

Its subsidiary, MAX Entertainment also manages a variety of music concerts and family entertainment shows such as Dino's Alive and the Da Vinci exhibition which is currently showing at the National Science Centre in Malaysia.

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