Allianz appoints Grey to global account

Allianz appoints Grey to global account

GREY GROUP   DDB   ACCOUNT WIN

Global - Grey London has held off the challenge from DDB Berlin to win Allianz Group's global business which sources say is worth close to US$100 million.

BBDO Germany, the incumbent on the business, and WPP's Young & Rubicam were eliminated from consideration at an earlier stage in the review, initiated in the spring.

Grey is setting up a new entity, Team Allianz@Grey, to handle the business.

The global assignment covers business practices ranging from brand and digital communications to design, sponsorships and media.

"Grey presented the best strategy for a close integration of our brand and business, along with a road map for the new positioning of our brand communication," Steven Althaus, Allianz SE senior vice president, global brand management, said in a statement.

At the start of the New Year, Grey will begin working with Allianz SE, Allianz Global Investors, Allianz Global Corporate & Specialty and Allianz Deutschland AG. The Munich, Germany-based insurance giant's other operating units will be phased in throughout 2010.

For Grey, the win follows a string of other account gains in 2009 after CEO Jim Heekin's installation of a new management team during the year. Those account acquisitions include the National Football League, TJ Maxx, Diageo's Ketel One and Don Julio brands, America's Natural Gas Alliance and Sargento.

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