Text 100's Lian lands official social media title

TEXT 100   APPOINTMENT    SOCIAL MEDIA    NOKIA    LENOVO   

• Text 100 promotes David Lian
  
• Is now account director and social media strategist
• Latter role is a newly created role within the agency

Malaysia – Text 100 has promoted its senior account manager David Lian to the role of account director and social media strategist.

Lian leads the Nokia and Lenovo accounts providing strategic counsel, programme management, and idea generation. 

In the newly created role of social media strategist, Lian will head Text 100's social media strategy and direction while also infusing digital media thinking into client communications programmes.

"I analyze community and create community that wants to work with social media initiatives. We look into client’s expectation and how they want to participate in the social media platform," Lian said.

Lian also does training for Text 100 on social media to teach the agency about social media and what is permissible and ethical online. 

"We recognize the change, and want to make sure we are all social media savvy as that’s where the future is," he said.

Lian joined Text 100 in November 2006.

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