McD’s looks for new Chicken Burger to deliver

MCDONALD'S   MARKETING   ADVERTISEMENT    LEO BURNETT   OMD

• McD's launches new Chicken Burger Happy Meal
• Hopes to increase Happy Meal sales by 40%
• Leo Burnett-created marketing campaign supporting launch
  

Malaysia – McDonald’s is hoping the recent introduction of a new Chicken Burger will increase Happy Meal sales by 40%.

The newly launched Chicken Burger Happy Meal is being supported by Leo Burnett-created marketing campaign across TV, newspapers, magazines, out-of-home and online.

In-store marketing collateral include hanging mobile, poster, lug-on and tray mats.

"We endeavor to provide something for everyone, including facilities and services that families can enjoy," Stephen Chew, McDonald’s Malaysia vice president of Marketing, Communications and Consumer/Business Insights, said.

OMD handled the media buying duties.

The new burger is available permanently on the Happy Meal menu at RM5.95. 

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