Saab gets the facts out in print

Singapore - Distributor for Saab cars in Singapore, Trans Eurokars has launched a year-long Grey Singapore-created print campaign.

The print campaign features over a dozen ads and has started in The Straits Times, Business Times, The Edge and other lifestyle publications. MD for Trans Eurokars, Ong Lay Ling said that the "brand campaign explores Saab's past, highlighting facts about the car's design" such as that only two of the 16 aeronautical engineers who built the first Saab had driver's licenses, or that Saab locks its engineers in the boot of the car to determine cabin noise levels.

Great facts make great ads and Saab has countless innovations, each of them translating into an ad almost by itself. The net takeout of the advertising is that Saabs are remarkable cars, built by smart people and driven by those who appreciate the fact," Subba Raju, CEO for Grey Group said in a statement.

The copy for the pictured ad says ‘The first Saab was built by people with vision, imagination and creativity. The only thing they lacked was a driver's license.'