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YACHTstyle goes solo

By: Adaline Lau, Hong Kong
Published: May 23, 2007
Hong Kong - Edipresse Asia has launched YACHTstyle, formerly a boating supplement for Hong Kong Tatler, as a publication on its own. The large size premier boating magazine will be published quarterly in Hong Kong and helmed by editor Suzy Rayment.

"The reason we changed YACHTstyle to a standalone magazine was driven by the demand from the market", Barrie C. Goodridge, CEO of Edipresse Asia said.

YACHTstyle aims to provide articles on the local and international yachting scene for its readers.

The magazine features four main sections; logbook, features, on board and style, covering boating news, regattas, boat shows and glamorous parties as well as the practical side of boating and more.

YACHTstyle is distributed to Hong Kong Tatler readers and is available at yacht clubs, key commercial areas and leading bookshops and newsstands in Hong Kong, Singapore and Malaysia.

The next issue will be available in September. A biannual Chinese language version of YACHTstyle will also debut this October in China.

 




Companies featured:

  • Edipresse Asia