Effie gold for LB, DraftFCB and Optimedia

EFFIE   LEO BURNETT   DRAFTFCB   OPTIMEDIA   AWARDS

• Leo Burnett's WWF Earth Hour work wins gold Effie
• DraftFCB, Optimedia's "CIMB Save & Invest" campaign wins gold Effie
• Two gold, six silver and four bronze handed out on the night

Malaysia - Two gold Effies were handed out last night at the second Malaysia Effie Awards with Leo Burnett (pictured) winning for "Earth Hour Malaysia 2009" while DraftFCB, Optimedia were recognised for the "CIMB Save & Invest" campaign.

This year entries for Effie Awards Malaysia increased from 68 to 71 and on the night two gold, six silver and four bronze Effies were handed out.

Silver Effie winners included MindShare, Grey Direct Interactive for "Stand Out with Tiger Beer" and Ogilvy, MindShare for the Maxis "Make Something Complicated Easy" campaign.

While the combinations of Naga DDB, OMD and McCann Erickson, Universal McCann both bagged two silver Effies. Naga, OMD winning for Carlsberg's "Life Favours Those Who See Things Differently" campaign and Panasonic's "Eco Ideas" work. McCann Erickson, Universal McCann won its silver Effies for "You'll Be Amazed" Proton campaign and Coke's "Freedom Song: Bebaskan-lah" effort.

Ogilvy and Carat cleaned up in the bronze Effie category.

The second Malaysia Effie Awards 2009 was jointly organised by the Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA).

Ogilvy handled PR for this year's show.

Results

GOLD

Campaign Title: "Earth Hour Malaysia 2009"

Client: WWF

Agency: Leo Burnett Advertising

 

Campaign Title: "CIMB Save & Invest"

Client: CIMB Bank

Agencies: DRAFTFCB, Optimedia

 

SILVER

Campaign Title: "STAND OUT with Tiger Beer"

Client: Guinness Anchor Marketing

Agencies: Mindshare, Grey Direct Interactive

 

Campaign Title: "Life Favours Those Who See Things Differently"

Client: Carlsberg Marketing

Agencies: Naga DDB, OMD

 

Campaign Title: "Panasonic Eco Ideas"

Client: Panasonic

Agencies: Naga DDB, OMD

 

Campaign Title: "You'll Be Amazed"

Client: Proton

Agencies: McCann Erickson, Universal McCann

 

Campaign Title: "Make Something Complicated Easy"

Client: Maxis Communications

Agencies: Ogilvy, Mindshare

 

Campaign Title: "Freedom Song: Bebaskan-lah"

Client: Coca-Cola Far East

Agencies: Universal McCann, McCann Erickson

 

BRONZE

Campaign Title: "Good Things Come Together with KFC"

Client: KFC Holdings

Agencies: McCann Erickson, Carat Media Services

 

Campaign Title: "Hot"

Client: Pizza Hut Restaurants

Agencies: Ogilvy, Carat Media Services

 

Campaign Title: "Highly Personal"

Client: DHL Express

Agency: Ogilvy

 

Campaign Title: "Sustaining Value"

Client: Pizza Hut Restaurants

Agencies: Ogilvy, Carat Media Services

 

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