AGOP and Markethink report new business wins

Singapore - A Group of People and its PR branch, Markethink Communications has recently won a slew of new businesses ranging from auto manufacturers to lifestyle and fashion clients.

AGOP will develop and manage events for General Motors' Singapore office, focusing on its Chevrolet brand awareness campaign from June to July 2007. The event communications agency has also been appointed by the South Australia Government and South Australia Tourism Commission to develop and manage the South Australian Brilliant Blend 2007 festival which takes place in October 2007.

AGOP, together with Markethink Communications has been tasked by Breadtalk to create awareness for the launch of its new flagship store at Paragon. Markethink will handle the PR and branding aspects of the launch while AGOP is responsible for event concept development and execution.

Both agencies will also work on the launch of Fuji Xerox's ‘record-setting' event where the company attempts to create Singapore's largest photo mosaic, measuring 55.7 feet by 27 feet. The photo mosaic will comprise of almost 3000 pieces of A4 size photocopied paper printed from a single Fuji Xerox C4300 colour copier - the event aims to demonstrate the efficiency of its colour copier.

Separately, Markethink has secured lifestyle and fashion clients in Ola-Lola, which is an online costumer jewellery brand, as well as bridal studio, Style Bridal & Beauty, and menswear line, Made to measure.