M1 builds advertising options

• M1 offers new ad option for mobile customers
• New partnership with GYPM
• Single platform with multiple contact points

Singapore - M1 has partnered with Global Yellow Pages Media (GYPM), a publisher of directory services and search engine, to offer its mobile customers a new advertising channel.

M1 customers will now be able to use the M1 Global Yellow Pages Advertising Listing Service to advertise their services or list their mobile numbers at special rates. Customers will have standard listing on the Yellow Pages online portal from $0.05 per day, as well as a bonus listing on the print edition of White Pages after they list online for a period of six months.

This service will be ideally suited to business owners or service providers who do not operate out of dedicated business premises or subscribe to fixed line phones.

"We are proud to be the first telco in Singapore to work with Global Yellow Pages Media on this new service for our customers. It will allow businesses and individuals to reach a huge audience through using one single platform with multiple contact points, thereby generating more and better business leads and opportunities," P. Subramaniam, chief marketing officer of M1, said in a statement.

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