H&K adds Avocent

PUBLIC RELATIONS    HILL & KNOWLTON  ACCOUNTS

• Avocent appoints H&K
• Tasked to raise awareness
• Covers Asia Pacific

Singapore - IT infrastructure management firm Avocent Asia Pacific has appointed Hill & Knowlton (H&K) as its PR agency for the region.

In this role, H&K's is tasked to increase the client's brand awareness, as well as manage its PR outreach in Singapore.

Avocent has appointed H&K offices in Australia and China, in addition to JLink in Taiwan and Kyodo in Japan, for local PR planning and execution.

"The H&K network complements Avocent's PR network and signals our intent to strengthen dialogue with our stakeholders in Asia Pacific," Christine Tee, director of Marketing, Avocent Asia Pacific, said.

"The Asia Pacific region has been relatively resilient compared to the rest of the world and the opportunities for growth are here given the high potential for new IT infrastructure build up and expansion. We look forward to partnering with Avocent to win mind and market share in the region," Wong Voal Voal, H&K's Asia Pacific regional technology director, said.

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