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Text 100 bags NetApp

By: Marcus Chhan, Malaysia
Published: Sep 25, 2009
TEXT 100   PHARMACEUTICAL   PUBLIC RELATIONS
  • Text 100 NetApp account
  • Won without a pitch
  • Win kicks off agency's new financial year

Malaysia - Text 100 Malaysia has picked up the NetApp account in Malaysia without a pitch.

NetApp is a storage virtualization and data management provider and Text 100 is tasked with building the company's presence in Malaysia.

The PR program will centre on corporate profiling to build NetApp's leadership position via media engagement, corporate profiling and leveraging on relationships with channel and industry partners.

The new wins are a boost to the agency which began its new financial year in August.

Text 100 Malaysia is led by Yeow Mei Ling (pictured).

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Companies featured:

  • Text 100
  • Merck Sharp and Dohme
  • NetApp