NHB hires H&K
Published: Sep 14, 2009
NHB GOVERNMENT TENDERS PUBLIC RELATIONS FESTIVALS
- NHB appoints H&K
- For Explore Singapore PR account
- Festival to take place in November
Singapore - National Heritage Board (NHB) has appointed Hill & Knowlton for its Explore Singapore! PR account, an annual campaign which aims to educate and entertain the public about heritage and museums.
The pitch was called in August this year.
Hill & Knowlton is now tasked to develop and execute strategic communications plans, including a media preview for the campaign, spanning both offline and online media channels and others. In its fourth year, Explore Singapore will run from 14 - 29 November 2009 with publicity scheduled to start a month prior to the launch of the campaign.
The campaign will target HDB dwellers aged between 25 to 40, young families with children six years old and above as well as working adults.
_________________________________________________________________________________________
More quality Lighthouse titles
Managing people? For HR and leadership strategy, Human Resources has it covered.
Want to get on the right side of the procurement department?
Direct them to Procurement Asia
Hill and Knowlton Related Stories:
- Hill& Knowlton lands in Colombia
- Hill & Knowlton Japan set new management
- Cannes Lions adds two jury presidents
- PRCA stands firm in accreditation row
- CMOs not on top of social networks
- H&K to sponsor COP15
- Blog: The problem with advertorials
- H&K replaces regional business manager
- Start me up
- Beijing hires H&K for global comms role
- H&K adds Avocent
- Peal exits H&K for Momentum
- Social media driving road safety forward
- H&K to aggressively expand across China
- H&K takes off with Airshow win
- H&K takes lead on Haier PR outside China
- H&K strengthens in Asia Pacific with IPAN
- Tata Comms hires H&K and MPG for global briefs
- Sony Ericsson calls on Hill & Knowlton
- Hill & Knowlton names Health & Pharmaceuticals lead