Nielsen purchases KoreanClick

• Nielsen expands APAC footprint
• Acquires KoreanClick
• Online measurement presence in 30 markets

Korea - The Nielsen Company has further expanded in Asia Pacific by acquiring web measurement company KoreanClick in South Korea. 

KoreanClick, launched in 2000, employs proprietary technology to measure internet usage and attitude data, including audience measurement and for applications such as instant messaging, gaming and online multimedia. Its clients include Internet companies, as well as advertisers and ad agencies.

"Nielsen is the global leader in providing the high quality, country-by-country data that advertisers and publishers demand. KoreanClick is the standard for Internet measurement in South Korea, a country with one of the highest levels of technology adoption in the world. We're excited to welcome them to our company and look forward to working together," John Burbank, CEO of Nielsen's online division, said in a statement.

Through this acquisition, Nielsen expands its global measurement capabilities with high quality coverage of the nearly 40 million Internet users in South Korea. The company now has an online measurement presence across more than 30 markets worldwide.

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