The Brand Union to revamp SIM

• TBU wins SIM account
• Follows a six-month pitch
• Working on new branding initiatives

Singapore - The Brand Union Singapore (TBU) has headed off a number of local and international consultancies in a six-month pitch to pick up the branding duties for Singapore Institute of Management (SIM).

Established in 1964, SIM is a private education organization comprising SIM University for fulltime students and a variety of part-time courses and qualifications.

TBU and SIM are now working together to develop a number of branding initiatives and the aim of the project is to reflect and celebrate SIM's values, as well as its approach to life-long learning across every aspect of the environment.

"This is a very gratifying win and an exciting project for The Brand Union to undertake," Graham Hitchmough, TBU Singapore's director of client services and consulting, said in a statement.

"SIM has a unique and compelling place in the Singapore further education landscape and we are enjoying working with the Institute's forward looking management team to make some exciting developments to the brand experience for students, staff, lecturers and visitors alike."

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