BBDO/Proximity boosts digital team

• Two new hires at BBDO/Proximity
• Arrive from Proximity Malaysia
• Drive to boost digital offering

Singapore - BBDO/Proximity Singapore has boosted its digital team by appointing Lim Wern Kee as senior art director and Alfred Tan as senior technology manager.

The pair is the latest addition to BBDO/Proximity's digital line-up, with more new hires in the pipeline for next month. Both will report directly to Vic Sithasanan, general manager of Proximity Singapore.

Lim and Tan worked together at Proximity Malaysia where they picked up a number of awards and worked on a range of digital and integral campaigns for Hotlink, Citibank, Pepsi, AirAsia, Toyota, MINI, BMW and Gillette.

"The appointment of this experienced team adds further weight and gravitas to our digital offering - they bring with them an impressive track record that complement the ‘best in class' skill set that we abide by in order to deliver outstanding results," Sithasanan said in a statement.

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