BMW selects Publicis

• Publicis wins BMW account
• TBWA and McCann Worldgroup miss out
• Pitch managed by R3

Singapore - Publicis has bagged creative duties for BMW, after a pitch that was called earlier this year.

Other agencies in the final round were TBWA and McCann Worldgroup. R3 managed the pitch process. 

BMW recently handed the digital duties for its Mini brand to Kinetic. 

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