Text 100 lands more China digital work

TEXT 100   PR   CHINA

Shanghai - Text 100 Shanghai has been hired to implement digital strategies for China operations of KEF and Qiagen, kicking off work for both companies this month.

Adding to its digital lifestyle portfolio which already includes SanDisk, Mio and Lenovo, the agency will turn up the volume on global sound system company KEF to focus on building its profile in this new market and engage with end consumers across Greater China.

In addition Text 100 will implement a social media campaign for science and technology company Qiagen to ensure it is participating in online discussions and raising its profile on the ground in China.

"Text 100 demonstrated its professionalism and high quality results in earlier project work with us," said

Victor Shi, Asia president of Qiagen, said Text 100 demonstrated strong expertise in social media communications. 

"We are looking forward to working with the local team and building our brand in China," he said.

T.T Yang, managing consultant for Text 100 Shanghai, said working with top global brands in China is a strength of the Text 100 team in Shanghai.

"Both KEF and Qiagen will provide diversity for our team and the opportunity to showcase our skills and experience in these two markets." 

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.