Trust returns to business across the globe

EDELMAN   CHINA   RESEARCH

Hong Kong - Edelman has released a midyear update of its Trust Barometer, with findings showing that business has stabilised and is recovering in some of the world’s largest markets.

In January this year, the Edelman Trust Barometer recorded the lowest trust levels in more than a decade of tracking.

The midyear report, released to gauge recent actions of government and business, shows that across the US, France, Germany and India, trust in business recorded healthy increases.

China's trust in business to do the right thing dropped 2%, but against the US and European countries was significantly higher.

Right across the midyear survey India and China were the most positive.

In China and India, 96% and 81% say their country is headed in the right direction, compared with 47% of Americans and Germans, 37% of British, and 31% of French.

In another marked contrast to the West, nearly seven out of 10 respondents in India and China rate the reputation of large multinational corporations as good or excellent, compared with 30% of Americans, 29% of Germans, 24% of French, and 13% of British.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.