Asian consumers lead global confidence rise

• Global Consumer Confidence up globally
• Concludes Nielsen's survey
• Asia key driver of confidence
  

Global - The Nielsen Global Consumer Confidence Index has risen by five points to 82 within three months this year, driven mostly by Asian markets, as consumers become more confident of an economic recovery.

Conducted in 28 markets in June 2009, the survey found that 71% of respondents thought their country was in recession - a positive reduction of six points from a high of 77% when the survey ran in March 2009. Overall, consumers' hope for an end to the global economic crisis in the second quarter of 2009, the survey added.

According to the results, the BRIC and Asian markets have recorded the greatest jumps in consumer confidence indices in the past three months. For instance the figures for Singapore and Philippines saw a seven-point jump while Japan, South Korea, Hong Kong and Indonesia climbed up by 9 points.

The highest was recorded for India that saw a 13-point jump.

"In the previous survey conducted in March, we were seeing the first signs that as far as the world's consumers were concerned, the recession had bottomed out. Three months later, they're starting to embrace the idea of recovery - which is a major turning point," Jonathan Banks, business insights director, The Nielsen Company, said.

"Asian consumer confidence appears to have been boosted through successful government economic stimulus packages that were speedily and effectively implemented at the onset of the global recession," Banks said. 

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.