A+M Bootleg: The Malaysian
Published: Jul 27, 2009
Recently Nielsen released survey findings which revealed recommendations by personal acquaintances as the most trusted forms of advertising globally - the same can be said for Malaysia as well.
Full post here.
Nielsen Media Research Related Stories:
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- Kadence Malaysia takes new shape
- Marketers prefer advertising on the go
- WPP and Nielsen swap assets to complete TNS acquisition
- Engagement is key despite confidence slump
- MARKET RESEARCH FEATURE: Understanding Consumers in Tough Times
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- US ad spend up 0.6%
- Employees caught in web
- Digi overtakes Maxis in ad spend
- What's behind China's slowdown?
- Measuring 2.0
- Online medium looks set to trump TV
- Nielsen makes outdoor move
- September slows following strong growth
- Nielsen: Terrestrial TV still on
- Playing mind games
- Nielsen ramps up online offering
- HP tops tech spend
- How Women Like It


