Ogilvy looks to connect Fox brands to locals

PR   OGILVY PR   NATIONAL GEOGRAPHIC

Hong Kong – Ogilvy PR has picked up the account to promote Fox International Asia's National Geographic Channel in Hong Kong.

For the next 12 months Ogilvy PR will manage strategic communications and brand building for the channel and its sub brands in Hong Kong including Nat Geo Wild, Nat Geo Adventure, National Geographic Channel HD and the National Geographical Channel Video-on-Demand.  

The account win follows Ogilvy's work on The Big Blue multimedia exhibition organised in May.

Natarajan said its approach in the coming year will include PR activity and events around the Nat Geo brand.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.