Leo Burnett wants your brand to Shine

BRANDING   LEO BURNETT   RECESSION

Hong Kong - Leo Burnett Hong Kong is offering one local brand the chance win more than $1.8 million worth of strategic branding advice, under an initiative dubbed Project Shine.

From now untill 14 August, local brands interested in joining Project Shine can submit credentials to lbshine.com and answer two questions.

Leo Burnett Hong Kong management will select the winner based on entry details with the results to be announced by the end of August.

Connie Lo, executive creative director of Leo Burnett Hong Kong said, a successful brand image is a company’s most valuable asset.

"We strongly believe that amidst the current gloomy economy, it is even more crucial for marketers to inject new thinking to rejuvenate their brand image and enhance their brand positioning, so as to raise their competitiveness and drive long term growth," she said.

"The strong believe that 'bliss comes out of the depth of misfortune' is the corporate philosophy Burnetters uphold ever since the Great Depression in the United States.”

The agency said the project name “Shine” means “Seek and stretch business opportunities”, “Homing in the target”, “Investigate current relationship”, “Navigate brand’s future” and “Explore it…new products or services”.

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