ZoMedia's Navigator mag goes digital

• Navigator introduces digital edition
• Promoted through ZoMedia's other channels
• Increase advertisers' exposure

Singapore - After 19 issues ZoMedia has launched the online version of its free lifestyle magazine Navigator to increase exposure for its advertisers.

The digital edition of the Navigator has a similar look and feel to the print edition, where the pages can be flipped realistically. Navigator magazine boasts the largest distribution network of free magazines in Singapore and is picked up by an audience comprising students, young adults and professionals between the ages of 18 and 35.

The lifestyle magazine is distributed monthly and features the latest in the arts, music, film, events, food and travel. The online version is to be promoted through ZoMedia's other media channels such as ZoCard, DisplayMaster and the print version of Navigator.

"The decision to include an online edition of Navigator Magazine was basically to increase exposure for the benefit of our advertisers," Pierre Perrett, publisher of Navigator Magazine said.

"We aim to consolidate our title as the leader amongst this type of media, with the print version having the largest audited distribution network in Singapore plus now, a strong presence "in the cloud".

The digital edition of Navigator can be viewed here.

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