TME wins Tata Steel and Lafarge Cements
Radhakrishnan
Published: Jun 30, 2009
India - TME, Rediffusion Y&R's media agency, has bagged two new businesses from Mindshare in the form of Tata Steel and Lafarge Cements.
Both the accounts will be handled by the Kolkata branch. The Tata Steel account was awarded to TME after a pitch involving other media agencies such as Initiative Media, Media Direction and Mindshare, while the mandate for Lafarge moved to TME without a pitch.
"Both accounts were awarded to TME as the team made use of market contact planning (MCP), which is a consumer connect strategy." Divya Radhakrishnan, president of TME, said.
TME's recent account wins include 'Just for men', Thunderbolt Beer, MARC bathroom fittings and Eveready.
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