Hoffman secures Herbalife

PUBLIC REALTIONS SINGAPORE    HOFFMAN AGENCY

• Herbalife appoints Hoffman
• Agency gets regional remit
• Markets also include Malaysia
  

Singapore - Herbalife, a global nutrition and direct-selling company, has appointed The Hoffman Agency to handle its public relations program in Southeast Asia on a project basis.

The eight-month account, which started last month, will see the PR agency take charge of Herbalife's regional PR campaign that spans four markets namely Singapore, Malaysia, Indonesia and the Philippines.

As regional coordinator, Hoffman will help Herbalife develop an integrated marketing communications strategy focused on building brand awareness and strengthening the company's media relations across all target markets.

"Winning the Herbalife account also marks an important step in our efforts to diversify our business beyond traditional technology clients," Chris Tang, managing director Asia Pacific of The Hoffman Agency, said.

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