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CIMB rolls out Ducati campaign with Maxis

By: Marcus Chhan, Malaysia
Published: Jun 29, 2009
CIMB BANK   MAXIS COMMUNICATIONS  MARKETING
  • CIMB pushes CIMB Clicks with Maxis tie-up
  • New campaign offers Ducati 1098 Super Bike as grand prize
  • Campaign ends 24 September

Malaysia - CIMB Bank has collaborated with Maxis for a campaign which lets Hotlink subscribers top up prepaid phone credits on the CIMB Clicks portal as well as through ATMs to stand a chance to win a Ducati 1098 Super Bike grand prize.

The campaign launched last Thursday and runs until the 24 September with daily prizes up for grabs till then. The Ducati is worth RM138,000.

"We are pleased to offer customers an additional method to the conventional mobile phone credit reloading. Customers can save time reloading their Hotlink prepaid phone credits with a click of mouse or via CIMB Bank's easily available ATMs," Peter England, head of retail banking for CIMB Bank said.

England  added CIMB Bank is also looking at expanding the functionalities of CIMB Clicks in the near future.

To win the Ducati, customers need to reload a minimum amount of RM30 per transaction via CIMB Clicks or at ATMs in any CIMB Bank branches within the campaign period.

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Companies featured:

  • Maxis Communications
  • CIMB Bank