Traffic Police appoints O3, Y&R and Starcom

GOVERNMENT TENDERS   ADVERTISING  

• Traffic Police appoints agencies
• Y&R for Anti-Drink Driving campaign
• O3 Advertising for Road Safety 2009
  

Singapore -The Singapore Traffic Police has awarded this year's campaign for Road Safety 2009 and Anti-drink Driving to O3 Advertising and Y&R, together with Starcom respectively.

The decision comes after a hard-fought pitch which  saw as many as 20 agencies in the fray.

O3 Advertising, launched in October last year, is a new agency of the Ad Planet Group specialising in government and public education campaigns. It is believed that, the third campaign, ‘Courtesy', the government department used to come up with, has been scrapped for this year.

In 2008 the Road Safety campaign was done by 3-Sixty Brand Communications and AGI Communications was responsible for the Anti-drink driving campaign.

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