AirAsia in Oakland Raider tie-up
Published: Jun 26, 2009
- AirAsia in Oakland Raiders sponsorship
- Strategy to boost global brand awareness
Malaysia - AirAsia is banking on the three-time National Football League (NFL) Super Bowl champions, Oakland Raiders to be the catalyst for the brand's global ambitions.
AirAsia group CEO Dato' Sri Tony Fernandes said, "This is actually the latest step we are taking, to boost our brand globally. Despite not operating into the US yet, AirAsia has already captured the attention of the US public and Aviation Week's Laureate Award that we won recently is a testimony of that."
AirAsia will also host an online contest where 100 students will be chosen at random for the opportunity to win one free ticket to a Raiders home game.
________________________________________________________________________________
More quality Lighthouse titles
Managing people? For HR and leadership strategy, Human Resources has it covered.
Want to get on the right side of the procurement department? Direct them to Procurement Asia.
AirAsia Related Stories:
- AirAsia creates head of commercial role
- AirAsia tackles "cool" India
- AirAsia picks 100PLUS and Coke, drops Pepsi
- AirAsia eyes 40% cargo growth
- Qantas, Air Asia in procurement JV
- AirAsia strengthens North Asia presence
- Air Asia eyes the US
- AirAsia questions low cost carrier tag
- COME FLY WITH ME: Singapore's budget airlines battle
- Ex-AirAsia head of marketing joins Carat
- Low cost courier service takes off
- AirAsia axes admin fees to stay lowest-cost
- O&M fights talent war with Hot House and Fellowship
- AirAsia inks Universal Music deal
- Proximity lands AirAsia project
- Britain targets travelers with OOH campaign
- ABL on the hunt for sponsors
- The Jolt: You wish you had his problem
- AirAsia hot seat available
- [The Jolt] Airlines offer special deals to combat slowdown