Body Shop goes green for ION launch

• Body Shop launches green initiative
• Flagship store for ION Orchard
• Aims to inspire other retailers

Singapore - The Body Shop will be pushing its green marketing credentials next month when it launches its new flagship store at ION Orchard.

The flagship store will be The Body Shop Singapore's most environmentally friendly store, with vast improvements in energy efficiency and extensive use of eco-friendly materials.

"We wanted a stunning customer friendly space that not only encapsulates our reputation as the original, ethical brand selling high-quality skin and body care products, but is also a store that gives us the opportunity to raise the bar on our commitment to protecting the planet," Bill Spence, The Body Shop international retail director, said.

The shopping space will be lit mainly by energy efficient LED lighting, while the fittings in the store are built using recycled off-cut teak from discarded wooden pallets typically found in factories, and used for carrying crates.

"The Body Shop Singapore hopes that what we have achieved in the ION store will encourage and inspire other retailers to start thinking about how they develop their stores, using environmentally-friendly materials and energy efficient lighting whenever possible," Daisy Tan, The Body Shop Singapore head of brand and values, said.  

"After all, with a greater demand for these materials and products, the prices will invariably become more affordable and easily accessible."

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